The Maryland Marketing Partnership’s marketing campaign is a main tool in increasing awareness of Maryland as a business location. Maryland boasts a highly educated, diverse workforce and leads in industries including life sciences, cybersecurity, quantum computing, advanced manufacturing, and aerospace.

Maryland has been in-market with ads funded by the MMP since 2017, with different campaign messages integrated.  Under the Moore-Miller administration, a new campaign was developed in 2023. The new “Be Moved” concept combines eye-catching visuals with a bold marketing message that evoke emotion, helping to sell Maryland’s advantages for business and professionals. The majority of the media plan is digital to better target our audience by location, industry, and job title, and evaluate performance.

There are two elements of the Be Moved Campaign:

The MMP marketing campaign performance is closely monitored and adjustments continuously made to improve performance. Preview campaign metrics here.