The Maryland Marketing Partnership’s marketing campaign elevates Maryland’s position as a great place to live, work and do business. With a robust and targeted marketing strategy, the campaign reaches the right people at the right time, with the right message.

Maryland’s advertising campaign has been in-market since 2017. The current campaign challenges our audience to “Be Moved” by Maryland’s assets – including our incredible quality of life and highly educated workforce. The “Be Moved” concept combines eye-catching visuals with bold marketing messages that evoke emotion.

See creative examples of the Be Moved Campaign:

The MMP marketing campaign performance is closely monitored and continuously adjusted to improve performance. Preview campaign metrics here.