To remain competitive in attracting talent to Maryland, the MMP leverages the Be Moved campaign to highlight Maryland as a great place to live and work. The talent attraction website (liveworkmaryland.com), launched in 2024, helps tell the story of living and working in Maryland, while also connecting users to jobs in the state.
“The department’s new campaign to bring young professionals to Maryland speaks to the creativity and intentionality at the heart of our administration. Together, we will continue to make Maryland the best state in the nation to live, work, and thrive.”
LiveWorkMaryland.com is a hub for information about living and working in Maryland. The website shares information about life in Maryland, and connects users to jobs in Maryland.
Ads
Ads for the talent attraction campaign reach students and young professionals on social media and on websites they frequent.
The “Be Moved” video for talent attraction is used in various advertising outlets.