Maryland’s business attraction marketing efforts are a coordinated and strategic effort, which bring Maryland to life through digital media, print collateral, and in person events. See some key elements of Maryland’s campaign for business attraction.
Campaign Elements
All digital and print advertising directs to the campaign website, business.maryland.gov. The website demonstrates why Maryland is an ideal state for business; highlighting our strong workforce, successful
The campaign leverages various digital advertising strategies to reach key decision makers online; honing in on everything from the websites they frequent, to the podcasts they listen to, and the trade shows they attend. Through regular adverting in print outlets targeting site selectors and other business media, Maryland stays top of mind for decision makers.
When growing a business, executives want a strategic location, elite talent pool, leading industry environment, diverse culture, and supporting resources — everything Maryland offers. Maryland’s assets for business are forefront in the Maryland brochure, a signature piece used in business attraction events and meetings.
The business attraction campaign leverages video and animation to tell Maryland’s story. The primary campaign video for business attraction sets the tone for the Be Moved campaign, and video testimonials used on LinkedIn support our message.
Extending the Brand
The Maryland Marketing Partnership works in tandem with the Maryland Department of Commerce to elevate Maryland’s message at industry trade shows happening all over the globe.
